Wilco X Carhartt

Billboard

For Fall 2021 Wilco and Carhartt combined forces to create some collateral with the tagline “Outwork Them All”. For this series, two different billboard concepts were created and utilized across Oregon and SW Washington.

Truck Wrap

In conjunction with this campaign, Wilco wrapped one of their semi trucks to match. This truck can be seen traveling between Oregon, SW Washington and California.