Truck Wraps are offered as part of Wilco’s Co-Op Advertising Program. For 2022, Ariat agreed to two truck wraps featuring their products and lifestyle imagery. The truck wraps were rotated seasonally to ensure product relevance.
Summer 2022 | Rebar Workwear
For Summer 2022, Ariat requested to feature their workwear line, Rebar, for men & women. The campaign featured the tagline “Made Tough Workwear” to highlight the hard working capacity of the clothing and footwear line. These trailer wraps were installed on a Wilco truck in August 2022.
Fall 2022 | Rebar & Lifestyle Clothing
For Fall 2022, Ariat requested to feature their workwear line, Rebar, as well as their western lifestyle clothing for men & women. The campaign featured the taglines “Made Tough Workwear” & “Made for Your Lifestyle”. These trailer wraps were installed on a Wilco truck in November 2022.
Brittanybee Designs 